BUILDING A CONTENT LIBRARY
In the fast-paced world of digital marketing, keeping content fresh, relevant, and engaging is crucial. As the seasons change, so should the visual narratives that brands share with their audience. This is where the value of having a creator, like AU Creates, come in monthly or every other month truly shines. Through regular photoshoots, you can build a robust content library that not only captures the essence of your brand but also keeps it in sync with the ever-changing seasons and trends.
Case Study: The Bellevue
Let’s take a closer look at two recent photoshoots at The Bellevue, one in June and one in August, to illustrate this point. These shoots serve as a prime example of how regularly scheduled content creation can benefit a brand’s digital presence.
June Photoshoot: Capturing the Start of Summer
In June, we focused on capturing the essence of early summer at The Bellevue. The content was light, bright, and full of energy, reflecting the excitement and vibrancy that comes with the beginning of the summer season. The imagery was designed to evoke a sense of renewal and anticipation, aligning with the guests’ experiences at the start of summer vacations and outdoor dining.
August Photoshoot: Transitioning to Late Summer
Fast forward to August, and the focus shifted slightly to reflect the latter part of the summer. The tones remain warm, however the lighting softer, and the content subtly hinted at the transition from summer to fall. This not only kept the content fresh and in line with the seasonal changes but also allowed The Bellevue’s digital marketing channels to stay relevant and engaging for their audience.
The Importance of Seasonal Content
The beauty of having a varied content library, like the one built for The Bellevue, is that it allows for a dynamic and responsive digital marketing strategy. As the seasons change, so do the preferences and expectations of your audience. By regularly updating your content library with new, seasonally appropriate images and videos, you ensure that your brand remains relatable and visually appealing.
Moreover, these seasonal updates are not just for social media. They extend to email campaigns, website updates, and even print materials. Having a library of high-quality, original content to pull from ensures that every piece of marketing material is cohesive and aligned with the current season, enhancing the overall brand experience for your audience.
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A Collaborative Effort
At AU Creates, we understand the importance of consistency in brand storytelling. That’s why we recommend scheduling regular photoshoots, whether monthly or every other month, to keep your content library fresh and diverse. And it’s not just about taking pictures—my husband, Nick, (who is also a photographer) and I collaborate to capture both still photos and videos, ensuring that you have a comprehensive range of content to use across all your marketing channels.
By investing in regular content creation, you’re not just keeping up with the seasons—you’re staying ahead of the competition. Let’s work together to build a content library that truly reflects the essence of your brand, all year round.
