BUILDING A CONTENT LIBRARY In the fast-paced world of digital marketing, keeping content fresh, relevant, and engaging is crucial. As the seasons change, so should the visual narratives that brands share with their audience. This is where the value of having a creator, like AU Creates, come in monthly or every other month truly shines.…
Category: Case Studies
Capturing a Summer Activation: Luminescence at LH Rooftop
Case Study This summer, I had the opportunity to create content for the stunning “Luminescence” activation at LH Rooftop, located inside the iconic LondonHouse Chicago. This installation combines the rooftop’s breathtaking views with a mesmerizing light installation that transformed the space into a radiant oasis above the city. Not only did I focus on capturing…
Maximizing Social Media Engagement with Special Events: A St. Patrick's Day Case Study
As a content creator, some of my most exciting projects each year involves capturing unique events that resonate with both local and global audiences. This St. Patrick’s Day, I had the opportunity to capture content from the stunning backdrop of LondonHouse Chicago’s LH Rooftop, leveraging the city’s iconic river dyeing tradition to amplify our digital…
Staycation Content Gathering for Le Méridien Essex Chicago
In the dynamic world of social media, content authenticity and originality reign supreme. As a content creator and social media strategist for various luxury properties, I’ve discovered the unparalleled value of staying overnight at client properties. This immersive experience enables a comprehensive understanding of the establishment, paving the way for a rich library of content…
St. Patrick's Day Chicago River Dyeing: Content Capture and Influencer Collaboration for LondonHouse Chicago
St. Patrick’s Day in Chicago is more than just a celebration—it’s an experience! Every year, the city goes all out to celebrate its Irish heritage, and one of the most iconic traditions is the dyeing of the Chicago River. As the brilliant green hue takes over the waters, thousands flock to the riverbanks, with cameras…
Real Estate Website Design: The Move Smarter Team
Case Study: Real Estate Website Design Client: The Move Smarter Team Website Platform: Squarespace The Move Smarter Team is realtor group led by Samantha Bauman. The team is comprised of real estate brokers working within the Berkshire Hathaway HomeServices Chicago brand. Samantha’s team recently opened a new office in Geneva, IL. With the new branding…
Capturing an Inside Look at LondonHouse Chicago's Wellness Room
The LondonHouse Chicago’s Wellness Rooms redefines the concept of a wellness staycation. It’s not just about relaxation; it’s about revitalizing the mind, body, and soul. As a social media strategist, I can confidently say that such authentic and holistic experiences are what resonate most with audiences today. In an effort to promote these rooms on…