BUILDING A CONTENT LIBRARY In the fast-paced world of digital marketing, keeping content fresh, relevant, and engaging is crucial. As the seasons change, so should the visual narratives that brands share with their audience. This is where the value of having a creator, like AU Creates, come in monthly or every other month truly shines.…
Category: Digital Marketing
Capturing a Summer Activation: Luminescence at LH Rooftop
Case Study This summer, I had the opportunity to create content for the stunning “Luminescence” activation at LH Rooftop, located inside the iconic LondonHouse Chicago. This installation combines the rooftop’s breathtaking views with a mesmerizing light installation that transformed the space into a radiant oasis above the city. Not only did I focus on capturing…
Spring Menu Updates for Lucca Osteria: Gathering Content
Take a look the work completed during a photoshoot at Lucca Osteria & Bar in Oak Brook, Illinois. The goal was to capture new cocktails and dishes from the Spring menu, and refresh their digital presence across their website, social media platforms, and email campaigns with vibrant, captivating visuals that reflect their culinary ethos and…
The Power of Custom Content Creation for Promotional Campaigns
In the highly competitive hospitality industry, creating a unique brand experience is paramount. Tailored content that resonates with specific promotions and offerings can significantly enhance guest engagement and brand loyalty. My work with LondonHouse Chicago and The Godfrey Hotel demonstrates how bespoke content can transform promotional campaigns into memorable experiences that resonate with guests and…
Photographing New Sushi Platters at I|O Godfrey
The I|O Godfrey Rooftop Lounge recently launched new sushi sampler platters. Leveraging the power of visual storytelling, I was tasked with capturing high-resolution photographs and engaging video content of these delectable offerings. The vivid imagery not only highlights the intricate details and artistry of each sushi piece but also encapsulates the ambiance of the rooftop…
Photographing Mocktails for Lucca Osteria & Bar
This project was very exciting for me! I stopped drinking alcohol back in December of 2018. The reasons were numerous for ditching booze for good (and I won’t bore you with the details) but suffice to say, when I go to a restaurant that has a thoughtfully-crafted mocktail list, I feel seen — and I’m…
Digital marketing campaign for Get Growing! Expo
Get Growing Foundation is a nonprofit in Chicago, Illinois. Their mission is to provide year-round educational programming and community outreach, including garden installations, to inspire interest in horticulture and the environment, especially among youth in underserved communities. They operate an amazingly creative mobile plant shop called Plant Truck Chicago. They use this truck to bring…
Website design for Lucca Osteria & Bar in Oak Brook
Lucca Osteria & Bar is an Italian restaurant in Oak Brook, Illinois that opened in May 2021. This website design project was particularly special because the chef and visionary behind this restaurant is my father-in-law, Claudio Ulivieri. The design and development work is centered around usability – delivering a great digital experience for everyone who…
New product placement photoshoot at The Godfrey Hotel Chicago
CBD seems to be taking over the world. From infused cocktails to hand lotion, if they can add it, it has been done. According to projectcbd.com, “Cannabidiol (CBD) is a naturally occurring compound found in the resinous flower of cannabis, a plant with a rich history as a medicine going back thousands of years.” They…
Winter promotional photoshoot at LondonHouse Chicago
These days content is king. Whether you’re managing a small business or a multi-million dollar brand, you need sharable content to communicate what you do, what you make, who you are, and why you’re awesome. Content comes in many forms, but I specialize in creating content in the form of photographs. The bulk of my…