When I set out to create lifestyle photography for a brand it is a mix of authentic and staged. The situations I am shooting could actually happen in real life (the core definition of “lifestyle” in my opinion), however when a client needs a wide variety of shots captured in a short amount of time it’s necessary to encourage the moments to happen. During any given photoshoot session I create a diversity of opportunities that generate real-life type of images, paying very close attention to lighting and backgrounds. I also step back and observe my surroundings, similar to a documentary photographer, in order to capture truly organic moments that require zero direction on my part. This approach results in a great mix of content for use across a variety of platforms, such as blogs, websites, social media, press releases, and traditional advertising.
Below are some samples of my lifestyle photography technique.
I|O GODFREY
The Brief: Engage with two Instagram influencers to create bright and colorful imagery to promote the summer rooftop experience, highlighting a variety of food and beverage.
LH ROOFTOP
The Brief: Highlight the unique summer cocktails served on the rooftop. Capture the details of the drinks while also incorporating the views of the city.
I|O GODFREY
The Brief: Capture the Maker’s Mark branded Mint Julep for the annual Kentucky Derby party. Photograph top-selling happy hour food and beverage for use on social media.
AC HOTEL CHICAGO
The Brief: Capture the hand-crafted cocktails and enthusiasm of the bartenders at AC Lounge.
LONDONHOUSE CHICAGO
The Brief: Capture organic moments inside the bar, LH on 21. Engage with culinary team to capture behind-the-scenes food prep in the kitchen.
AC HOTEL CHICAGO
The Brief: Capture the new items featured on the $10 lunch special menu while highlighting the ambiance of the restaurant.
