Social Media
Social media marketing helps to validate your brand. A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on communication with consumers. Knowing which channels to focus on can be as big of a challenge as the content itself. Once you determine where your customers are, you can focus on those channels to tell your story the best way possible.
According to the Pew Research Center, 65 percent of American adults use social networks, which means that social media will touch nearly every customer you have. With its extensive reach and dynamic functionality, there are very few businesses that couldn’t benefit from having a presence on social media.
Social media intrinsically encourages two-way communication and gives you the power to learn more about your audience, their interests, and collect feedback. Using photos to communicate what you have to offer is an effective way to educate and engage. The gallery below shows examples of images captured for LondonHouse Chicago over the course of many visits. This organic photo gathering builds up a content library that can be used for many months, if not years.
If you’re looking for help creating images for your social media platforms, let’s connect!